Yaffit Salmanson

Founder @ Nooar

Yaffit is the founder of Nooar, a new intimate apparel brand based in NYC, with a direct-to-consumer business model that offers luxury lingerie at a contemporary price.

Yaffit comes from a marketing background with a strong emphasis on building and launching luxury brands. She worked for the fashion brand ZARA, managed the consumer product category for Bosch and Siemens Home Appliances in Israel, and worked for Unilever in the Global Brand Development team of Dove Hair.

Yaffit holds a B.A. in Communication and Management from Collage of Management and a MBA from the Harvard Business School.